Typography Essentials: 100 Design Principles for Working with Type - Hardcover

Ina Saltz

Hardcover

ISBN 10: 1592535232 ISBN 13: 9781592535231

Publisher: Rockport Publishers, 2009

Synopsis

This book outlines and demonstrates basic type guidelines and rules through 100 entries, including choosing the typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters, and kerning and legibility. These essentials of type design are critical to the success of any job.

About this title

About the Author:

Ina Saltz is an art director, designer, writer, photographer and professor (of Electronic Design and Multimedia at The City College of New York) whose areas of expertise are typography and magazine design. For over 22 years Ina was an editorial design director at Time Magazine (International Editions), Worth Magazine, and numerous other magazines including Golf Magazine, Golf for Women Magazine, and Worldbusiness Magazine.

Synopsis:

Outlines and demonstrates basic type guidelines and rules through 100 entries, including choosing the typeface for the project, striving for rhythm and balance with type, combining typefaces, using special characters, and kerning and legibility.

About this edition

• Publisher: Rockport Publishers
• Publication date: 2009
• ISBN 10: 1592535232
• ISBN 13: 9781592535231
• Binding: Hardcover
• Number of pages: 208