Color Harmony: Packaging - Softcover

Mousner, James

Softcover

ISBN 10: 1592534023 ISBN 13: 9781592534029

Publisher: Rockport Publishers, 2008

Synopsis

Selecting the right colour palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colours for packages in a retail environment competing with thousands of other products, it is especially important to hit the right colour note. Unfortunately for most people, choosing colours is not an easy process, but with a little bit of science and some advice, anyone can make a strong choice.This book will take the 23 adjectives from the Complete Color Harmony and show 10 different packages in a variety of categories in 3 colour combinations each for every adjective. The result is 1,035 colour/layout variations illustrating how colours are used to great effect in design.

About this title

About the Author

Jim Mousner (Houston, TX) founded Origin Design in 1997. His work has been included in publications such as Print, HOW, and Emigre, and he has been published in books including Metalheart. Mousner has served on the board of the Houston chapter of AIGA, the former Texas Chapter of AIGA, and is currently on the advisory panel for the School of Art and the College of Architecture at the University of Houston. He is also currently serving as chairman of the Graphics Alumni Partnership of the University of Houston, an alumni-based organization for the graphic communications program, an effort which he has led from its inception.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2008
• Language: English
• ISBN 10: 1592534023
• ISBN 13: 9781592534029
• Binding: Paperback
• Number of pages: 256