Color Harmony Logos: 2,000 Color Ways for Logos the Work - Softcover

Mine Design

Softcover

ISBN 10: 1592532446 ISBN 13: 9781592532445

Publisher: Rockport Publishers, 2006

Synopsis

Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice. "Color Harmony Logos" opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominant factor such as those for H & R Block, Kodak, and Coca-Cola. Then, it takes the 26 adjectives from one of the series' predecessors, "Complete Color Harmony", and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used. In all, the book is a powerful demonstration of the power of color and its ability to impact a message.

About this title

About the Author

Christopher Simmons, Founding principal of MINE is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA) and author of Logo Lab and Letterhead and Logo Design 9.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2006
• Language: English
• ISBN 10: 1592532446
• ISBN 13: 9781592532445
• Binding: Paperback
• Number of pages: 160