The Art of Promotion: Creating Distinction Through Innovative Production Techniques - Softcover

Cyr, Lisa L.

Softcover

ISBN 10: 1592531865 ISBN 13: 9781592531868

Publisher: Rockport Publishers, 2005

Synopsis

For all its power to make pieces "pop," technology can be a challenge for designers to harness with confidence. Technology only improves a design if it actually works - a risk many professionals are afraid to take for fear of the repercussions. This book enables designers of all ability levels to confidently employ technology in ways that distinguish their work from the competition. The author deconstructs an array of exciting pieces that have used everything from unique bindings to unconventional printing surfaces to die-cut constructions. Each technique's advantages and limitations are explored in full detail, enabling designers to choose the right option for their budget, ability, and market. In addition, many pieces include step-by-step details which that illustrate how to achieve the same effect "on the cheap." For professionals and students alike, this book offers creative ways to leverage the power of technology in design.

About this title

About the Author

Lisa L. Cyr is a designer/illustrator, writer, and national lecturer, and her work has been featured both nationally and internationally. She writes for many of the industry trade publications, including Communication Arts, Step Inside Design, HOW, International Design, and Applied Arts. Her work is also in the permanent collection of the Society of Illustrators' Museum of American Illustration. Cyr is an artist member of the Society of Illustrators, NYC, and the Illustrators Partnership of America. She is also the author of Brochure Design That Works (Rockport Publishers, 2002). She lives in Stroudsburg, Pennsylvania.

Edition details

• Publisher: Rockport Publishers
• Publication date: 2005
• Language: English
• ISBN 10: 1592531865
• ISBN 13: 9781592531868
• Binding: Paperback
• Number of pages: 160