One of the most important building blocks of design is color, but getting the color right is also one of design?s biggest challenges. In the wake of new technologies such as improved computer monitors, digital photography, and digital printing, ironically, the complexity of color management has increased rather than diminished. This practical and comprehensive book offers a troubleshooting guide designers can turn to for answers about all aspects and every step of color use and management. This book begins with the basic of color theory and move methodically through the design process, covering everything from choosing color combinations and executing management techniques to designing with color on the Web and printing with optimal results.
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Barb Karg is a 20-year journalist who has written countless articles for newspapers and magazines and is also a published author and agented screenwriter. For over 14 years, she has also been a graphic designer and layout specialist for major publishers including McGraw-Hill, Ziff-Davis, Coriolis, Prima, and Adams Media. As Executive Vice President and Director of Operations of Lone Wolf Enterprises, a book packaging company, she is responsible for overseeing the production and editorial departments. She lives in Depoe Bay, Oregon. Rick Sutherland has witnessed print evolution first hand, with over twenty-five years in commercial printing production, management, and sales. Thorough knowledge of print production, ranging from client development and rela-tions to electronic pre-press, press operation and finishing, gives Sutherland an intimate overview of the publication processes. He lives in Depoe Bay, Oregon.
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