One-Color Graphics: The Power of Contrast - Softcover

Chen Design Associates

Softcover

ISBN 10: 1592530524 ISBN 13: 9781592530526

Publisher: Rockport Publishers Inc., 2004

Synopsis

Projects included in this volume range from posters, invitations and promotional materials to logos and letterheads. It should help graphic designers of all levels harness the magic and simplicity of one-colour - without breaking a client's budget.

About this title

About the Author

Chen Design Associates, San Francisco, was established in 1991 by principal and creative director Joshua Chen. From a one-man basement bedroom operation, CDA has grown into a multi-disciplinary group that provides strategic vision and creative content for clients in arts and entertainment, education, health care, non-profit, publishing, retail, and technology sectors.

The firm creates work that is conceptually driven, solidly written, passionately designed, and uniquely photographed and illustrated. CDA's body of work includes branding and identity, annual reports, packaging, print collateral, and web sites.

The studio at CDA is a place for collaboration, education, and invention. Longevity is a key value that extends to CDA's relationship with clients and vendors alike. Practicing a philosophy of responsiveness and relevancy, CDA fosters a creative process that engenders mutual respect and understanding while exceeding business objectives and pushing creative standards.

CDA is regularly recognized with national and regional awards for design excellence. This is the first book they've authored and designed for Rockport Publishers.

From the Back Cover

Not only is one-color design timeless, classic and visually powerful, it is also far less expensive to print than four-color design. Yet its simplicity is deceiving -- it takes real artistry and skill to effectively leverage the power of contrast.

One-Color Graphics provides a stunning gallery of inspirational one-color and black-and-white designs created by professional artists around the world. From somber and elegant to edgy and bold, these masterpieces of contrast showcase the full range of moods the artist can create by working imaginatively with a basic yet potent color scheme.

Including projects such as posters, invitations, promotional materials, logos, letterheads, and more, this beautiful book will help graphic designers of all levels harness the magic and simplicity of one color -- without breaking a client's budget.

- A stunning showcase of powerful one-color designs
- Includes a variety of projects such as posters, invitations, logos, book jackets, and more
- Provides both creative inspiration and practical cost-saving ideas

Edition details

• Publisher: Rockport Publishers Inc.
• Publication date: 2004
• Language: English
• ISBN 10: 1592530524
• ISBN 13: 9781592530526
• Binding: Paperback
• Number of pages: 192