Synopsis
Certain visual images - a stop sign, a skull and crossbones, a handicapped parking sticker - scream their message to us loud and clear. The ability to take ideas and information and create visuals that allow us to "read" them is the most basic and difficult skill of a graphic designer. This title argues that this way of seeing and creating is part innate and part learned and without it, even the most technologically sophisticated designer is merely a technician. Through images and accessible descriptions, this volume explains the theory behind visual translation; walks the reader through the examples of graphics ranging from signs and logos to advertising, packaging, and events publicity and explains how each image was conceived and why it succeeds. It emphasizes the Internet as a means to use graphic communication to successfully exchange ideas worldwide.
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About the Author
Ronnie Lipton is the director of Transform & Function, a firm that consults with organizations on effective writing, editing, and design. An award-winning journalism and publication designer, she teaches journalism and graphic designer at several prestigious universities in the Washington, D.C., area. She lives in Bethesda, Maryland.
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Information Graphics and Visual Clues
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Rockport Publishers Inc., 2005
ISBN 10: 1592530516
ISBN 13: 9781592530519
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Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9781592530519. Seller Inventory # 8606890
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INFORMATION GRAPHICS & VISUAL CLUES (PB)
Seller: LIBRERIA LEA+, Santiago, RM, Chile
Seller rating 4 out of 5 stars
Blanda. Condition: New. Dust Jacket Condition: Nuevo. No Aplica (illustrator). 0. Certain visual images--a stop sign, a skull and crossbones, a handicapped parking sticker--scream their message to use loud and clear. The ability to take ideas and information and create visuals that allow us to read them is the most basic and difficult skill of a graphic designer. Information Graphics and Visual Clues argues that this way of seeing and creating is part innate and part learned, and without it, even the most technologically sophisticated designer is merely a technician. Through stunning visual images and highly accessible descriptions, this book explains the theory behind visual translation; walks the reader through examples of graphics ranging from signs and logos to advertising, packaging, and events publicity; and explains how each image was conceived and why it succeeds. With its vivid focus on how to actually convey ideas, this hands-on book shows how designers of every type or style of graphic work can become skilled visual translators. 900 gr. Libro. Seller Inventory # 9781592530519LEA36127