Predictive analysis for the business user Understand SAP s predictive analysis tools PAL, R Integration, and SAP Predictive Analysis and their business application Explore how to successfully apply predictive analysis through case studies and examples Today s businesses are driven by data. Unlock the potential of your structured and unstructured data, anticipate market changes, and drive decision making with this comprehensive guide to SAP Predictive Analysis tools SAP Predictive Analysis module, the PAL Library, R Integration, and SAP HANA. Filled with simple examples, customer case studies, and explanations of the business benefits, this book helps you navigate the complex predictive analysis process. From cluster analysis to text analysis, transform your raw data into improved business process. Predictive Analysis Overview Learn what predictive analysis is, the practical business value that it provides, and the tools in SAP that support it. Algorithm Selection Choose the right algorithm for your needs and understand the strengths and weaknesses of each algorithm and method of predictive analysis. Predictive Analysis Applied Simplify the complex predictive analysis process and learn how to apply predictive analysis with practical examples, case studies, and business explanations. Data Visualized Learn how to investigate large amounts of data via useful and comprehensive visualizations, and share the analysis with ease! Jump-start Your Analysis Full code listings are provided to help facilitate your using the SAP HANA Predictive Analysis Library (PAL), including data sets and parameter settings required for the analysis.
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John MacGregor has over 30 years of practical business and teaching experience in the world of predictive analysis. He has worked at Unilever, lectured at the University of London, and served as the Master's program chair. He developed the Statistical Analysis module for Pilot EIS product and Data Mining for Pilot Software, OLAP Server; was a founding member of the Data Mining team in Gentia Software, UK; and was a product and partner manager for KXEN and then for SPSS/IBM in BOBJ/SAP. He has run several software companies both in the UK and Australia and was the key driver in the creation of the SAP Predictive Analysis product. Jon is currently the vice president and head of the Centre of Predictive Analysis for SAP HANA. John regularly presents at SAPPHIRE, TechEd, ASUG and Predictive Analysis World, and writes a predictive analysis newsletter
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