SAP CRM: Technical Principles and Programming - Hardcover

Stephen Johannes (author)

Hardcover

ISBN 10: 1592294391 ISBN 13: 9781592294398

Publisher: SAP PRESS (a division of Rheinwerk Publishing), 2013

Synopsis

If you've ever had to work on the SAP CRM backend, this book is the resource you've been waiting for. You'll establish a working knowledge of SAP CRM architecture, and then learn how to use the development tools and options that SAP provides to tailor the system. You'll also follow a simple development example throughout the book that will help you apply the programming logic you've learned to real-world situations. 1. SAP CRM Basics: Build an essential SAP CRM foundation: learn about technical design, data modeling and BAdIs, and development tools and techniques. 2. Data Modeling Tools: Once you understand the SAP CRM data model, discover how to use the Application Enhancement Tool, marketing attributes, and more to extend and enhance the data model to meet business requirements without coding. 3. Code Logic: Find the code you need to effectively work with SAP CRM, and also learn detailed coding logic to be able to create your own code. 4. Configuration and Enhancements: Learn how to input business logic with the BTE framework, enhance the open channel for Campaign Management, and much more. 5. Common Enhancement Requests: Understand the requests that businesses commonly make in sales, service, marketing, and analytic processes, and learn how to modify the SAP CRM system with the right tools to fix these gaps. Highlights include:

• Data model
• Business partners
• XIF adapter
• Business transaction event framework
• Post Processing Framework (PPF)
• Application Enhancement Tool
• One order framework
• Custom code and enhancements
• Data extraction and loading
• BAdIs and function modules
• Reporting and analysis

About this title

About the Author

Stephen Johannes is a system analyst who currently supports a productive SAP CRM implementation for a large specialty chemical company in the United States. He graduated from the University of Missouri-Columbia. He has worked with the SAP CRM solution as a developer providing enhancements to the standard platform for SAP customers since 2001 in both consulting and application support roles. During this time frame, he has gradually become a functional/technical resource on SAP CRM and will claim that he only codes when necessary or is just in the mood. Stephen is also a moderator on the SAP Community Network (SCN) for the Customer Relationship Management Space since 2009 and has been actively answering questions off and on since 2005 on SCN. He was recognized in 2009 as an SAP Mentor for his contributions to the SAP ecosystem through SCN and remained active as an SAP Mentor until early 2012. He's currently looking at rejoining the SAP Mentor program in 2013. To make sure that his life is busy 24/7, he's currently married to his wife Karon and is the proud father of two children: Emily and Zachary. He's an avid St. Louis Cardinals and Mizzou Tigers Fan. In addition to watching sports, he's a slow but steady recreational runner who enjoys running outdoors when the weather permits. You can reach Stephen via Twitter @sjohannes.

Edition details

• Publisher: SAP PRESS (a division of Rheinwerk Publishing)
• Publication date: 2013
• Language: English
• ISBN 10: 1592294391
• ISBN 13: 9781592294398
• Binding: Hardcover
• Number of pages: 440