One Click: Jeff Bezos and the Rise of Amazon.com - Softcover

Brandt, Richard L

Softcover

ISBN 10: 1591845858 ISBN 13: 9781591845850

Publisher: Penguin Publishing Group, 2012

Synopsis

Rare Book

About this title

Review:

"Richard Brandt compellingly profiles one of the greatest Internet executives of the era."
--Stephen Leeb, author of The Oil Factor and Red Alert

"Brandt is an award-winning magazine writer and he has the classic U.S. journalist's approach--meticulously researched and with breathless, pithy commentary . . . a good story well told. If you want to understand the Bezos phenomenon, this is an easy and efficient way to do it--just like shopping on Amazon."
--Management Today

From the Back Cover:

Why has Amazon been so successful?
How did it reinvent an entire industry?
What will it do next?

Amazon's business model is deceptively simple: make online shopping so easy that customers won't think twice. As that button on every page says: 'Buy now with one click'.

Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven Amazon relentlessly forward.

Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here.

'Richard Brandt compellingly profiles one of the great internet executives of the era'Stephen Leeb, author of The Oil Factor and Red Alert

About this edition

• Publisher: Penguin Publishing Group
• Publication date: 2012
• ISBN 10: 1591845858
• ISBN 13: 9781591845850
• Binding: Paperback
• Number of pages: 240