"synopsis" may belong to another edition of this title.
The Times (London)
Gets inside Apple s branding and marketing to explain its directness and power.
Financial Times
Required reading.
The Observer
Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what s most essential and therefore most important.
Steve Hayden, legendary Apple creative director, author of the 1984 Super Bowl commercial
"--The Times (London)
"Gets inside Apple's branding and marketing to explain its directness and power."
--Financial Times
"Required reading."
--The Observer
"Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."
--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial
"About this title" may belong to another edition of this title.
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