Insanely Simple: The Obsession That Drives Apple's Success

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9781591844839: Insanely Simple: The Obsession That Drives Apple's Success
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Insanely Simple Segall played a key role in Apple's resurrection, working closely with Steve Jobs on now-famous advertising campaigns. In "Insanely Simple," he demonstrates why simplicity is such a powerful business weapon.

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Review:

A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing.

The Times (London)

Gets inside Apple s branding and marketing to explain its directness and power.

Financial Times

Required reading.

The Observer

Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs s success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what s most essential and therefore most important.

Steve Hayden, legendary Apple creative director, author of the 1984 Super Bowl commercial

"

"A blueprint for running a company the Steve Jobs way . . . should be required reading for anyone interested in management and marketing."

--The Times (London)

"Gets inside Apple's branding and marketing to explain its directness and power."

--Financial Times

"Required reading."

--The Observer

"Ken Segall has literally captured lightning in a bottle. Insanely Simple reveals the secret of Steve Jobs's success with such clarity, even we non-geniuses can make use of it. Ken shows us how to cut through the cobwebs of fuzzy thinking, bureaucracy and mediocrity, and clearly see what's most essential--and therefore most important."

--Steve Hayden, legendary Apple creative director, author of the "1984" Super Bowl commercial

About the Author:

Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple’s legendary Think different campaign, and he’s responsible for that little “i” that’s a part of Apple’s most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at kensegall.com/blog, and has fun with it all at scoopertino.com.

Follow Segall on Twitter: @ksegall.

"About this title" may belong to another edition of this title.

Other Popular Editions of the Same Title

9781591846215: Insanely Simple: The Obsession That Drives Apple's Success

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ISBN 10:  1591846218 ISBN 13:  9781591846215
Publisher: Portfolio, 2013
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9780670921195: Insanely Simple: The Obsession That Drives Apple's Success

Portfo..., 2013
Softcover

9780670921188: Insanely Simple: The Obsession That Drives Apple's Success

Portfo..., 2012
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