Items related to Relevance: Making Stuff That Matters

Relevance: Making Stuff That Matters - Hardcover

Manners, Tim

 
9781591842200: Relevance: Making Stuff That Matters

Synopsis

Challenging popular practices related to demographics, trends, and traditional advertising, a branding expert identifies the importance of rendering a product relevant to real-world consumers, in a guide that draws on the successful examples of such companies as Tesco, Virgin Megastores, and Chipotle. 15,000 first printing.

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About the Author

Tim Manners is the editor and publisher of The Hub magazine and the editor of Cool News of the Day, a daily Web digest of marketing insights. As president of David X. Manners Company, a consulting firm, he has spent more than twenty years working with leading marketing services companies, including WPP, Omnicom, Interpublic, and Publicis.

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