Items related to Relevance: Making Stuff That Matters
Synopsis
Challenging popular practices related to demographics, trends, and traditional advertising, a branding expert identifies the importance of rendering a product relevant to real-world consumers, in a guide that draws on the successful examples of such companies as Tesco, Virgin Megastores, and Chipotle. 15,000 first printing.
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About the Author
Tim Manners is the editor and publisher of The Hub magazine and the editor of Cool News of the Day, a daily Web digest of marketing insights. As president of David X. Manners Company, a consulting firm, he has spent more than twenty years working with leading marketing services companies, including WPP, Omnicom, Interpublic, and Publicis.
"About this title" may belong to another edition of this title.
Search results for Relevance: Making Stuff That Matters
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Relevance: Making Stuff That Matters
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Fair. Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands. Seller Inventory # 00109184424
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Relevance: Making Stuff That Matters
Published by
Portfolio Hardcover (edition ), 2008
ISBN 10: 1591842204
ISBN 13: 9781591842200
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1591842204-11-1-29
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Relevance: Making Stuff That Matters
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0001129627
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Relevance: Making Stuff That Matters
Seller: HPB-Red, Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or limited writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_453146359
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Relevance: Making Stuff That Matters
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Fair. Branding expert Tim Manners says that marketers should give up the flashy practices and group- think of the last 50 years - the demographics- driven strategies, fashion-obsessed images and old-fashioned advertising - and focus on what today's consumers care about. Manners argues that some once-powerful companies are in trouble because they've lost their relevance. Drawing on scores of examples including Tesco and Virgin Megastores and interviews with many of the world's top marketers, Manners defines the key principles of relevant brands. Seller Inventory # CIN1591842204A
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Relevance: Making Stuff That Matters
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591842204I4N00
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Relevance: Making Stuff That Matters
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591842204I4N00
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Relevance : Making Stuff That Matters
Published by
Penguin Publishing Group, 2008
ISBN 10: 1591842204
ISBN 13: 9781591842200
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 10191055-75
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Relevance: Making Stuff That Matters
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781591842200. Seller Inventory # 7077810
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Relevance: Making Stuff That Matters
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1591842204