Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years - Hardcover
Synopsis
Analyzes the costly mistakes of companies throughout the past quarter century to counsel business professionals on what not to do, in a guide that profiles key strategy failures and challenges popular beliefs about leadership, luck, and effective execution. 25,000 first printing.
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About the Author
Paul B. Carroll wrote for The Wall Street Journal for seventeen years. The author of Big Blues,/I>, he founded Context, the first “new economy” magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California.
Chunka Mui is the coauthor of the major business bestseller Unleashing the Killer App and a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.
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Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years
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BIllion Dollar Lessons
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Portfolio, 1979
ISBN 10: 1591842190
ISBN 13: 9781591842194
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