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Synopsis
In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Seller: Greenway, Chattanooga, TN, U.S.A.
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paperback. Condition: Good condition. 58808th. In good condition and ships quickly. Seller Inventory # 230496
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface. Seller Inventory # 00109430937
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Published by
Portfolio (edition 58808th), 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
Used
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Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 58808th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1591841801-11-1
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Paperback. Condition: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591841801I5N00
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.1591841801.G
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_465900938
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface. Seller Inventory # 00110089096
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Competition Demystified: A Radically Simplified Approach to Business Strategy
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Bruce Greenwald, one of America's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, this is an easy-to-follow method for understanding the competitive structure of any industry and developing an appropriate strategy for specific positions. With a new preface. Seller Inventory # CIN1591841801G