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Synopsis
In the highly competitive world of business, understanding the dynamics of strategy is the key to success.
Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
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About the Author
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified : A Radically Simplified Approach to Business Strategy
Published by
Penguin Publishing Group, 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_475233891
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Competition Demystified: A Radically Simplified Approach to Business Strategy
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Condition: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Seller Inventory # GWSVV.1591841801.G
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Competition Demystified A Radically Simplified Approach to Business Strategy
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Portfolio, USA, 2007
ISBN 10: 1591841801
ISBN 13: 9781591841807
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Competition Demystified : A Radically Simplified Approach to Business Strategy
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