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A straight-shooting guide to crisis management challenges popular practices to counsel professionals on how to recognize a genuine crisis, deflect criticism, and draw on the examples of effective case studies.
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A mandatory read for any corporate person who is facing a gut-wrenching crisis now or is likely to one day - which of course means just about everybody. -- Stanley Bing
About the Author:
I do this kind of stuff for a living, and this book gave me chills. Corporate executives pay consultants fifty grand a month for advice a whole lot less intelligent and compelling than this. Now for just a few bucks they can get this book, put it under their pillows, and sleep well at night, if they sleep at all. -- Gil Schwartz, executive vice president, CBS Corporation
Eric Dezenhall is the founder and CEO of Dezenhall Resources, one of the nationÂ’s leading crisis management firms. He represents many clients in industries such as consumer products, entertainment, law enforcement, health care, and pharmaceuticals.
John Weber is the president of Dezenhall Resources.
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