Synopsis
The author of The Trendmaster's Guide reveals how "contradictory trends" can help business leaders to plan and execute a successful professional strategy, in a resource that explores unlikely lucrative concepts in the realms of luxury commodities, mass customization, and social capitalism.
"synopsis" may belong to another edition of this title.
About the Author
Robyn Waters is the former VP of trend, design, and product development at Target, where she worked with hot designers like Michael Graves, Philippe Starck, and Todd Oldham. She now has a consulting firm, RW Trend, that advises companies on how to track and translate trends into sales and profit, and stay ahead of the curve. The author of The Trendmaster's Guide, she lectures around the world and lives in Minneapolis.
"About this title" may belong to another edition of this title.
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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape
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The Hummer and the Mini : Navigating the Contradictions of the New Trend Landscape
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New York, New York, U.S.A.: Portfolio, 2006
ISBN 10: 1591841364
ISBN 13: 9781591841364
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The Hummer and the Mini Navigating the Contradictions of the New Trend Landscape
Published by
Portfolio, New York, ET AL, 2006
ISBN 10: 1591841364
ISBN 13: 9781591841364
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