Items related to The Change Function: Why Some Technologies Take Off...
Synopsis
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
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About the Author
Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies have become huge hits (iPods, DVD players), but others have never reached more than a tiny audience (Segways, tablet PCs). This book argues that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. The Change Function is an irrevent, but highly insightful look at how this pattern plays out in countless sectors. Seller Inventory # 00104739797
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.1591841321.VG
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: Zoom Books Company, Lynden, WA, U.S.A.
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Condition: like_new. Seller Inventory # ZBV.1591841321.LN
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Published by
Portfolio Hardcover (edition First Edition), 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
Used
Hardcover
First Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. First Edition. With dust jacket. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience. Ex-Library. Seller Inventory # 1591841321-11-1-12_29
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: Greenworld Books, Arlington, TX, U.S.A.
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Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1591841321.VG
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. After years of studying countless winners and losers, Coburn has come up with a simple idea that explains why some technologies have become huge hits (iPods, DVD players), but others have never reached more than a tiny audience (Segways, tablet PCs). This book argues that people are only willing to change when the pain of their current situation outweighs the perceived pain of trying something new. In other words, technology demands a change in habits. The Change Function is an irrevent, but highly insightful look at how this pattern plays out in countless sectors. Seller Inventory # CIN1591841321VG
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591841321I2N00
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1591841321I4N00
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: Blue Vase Books, Interlochen, MI, U.S.A.
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Condition: good. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact including the dust cover, if applicable . Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials. Seller Inventory # BVV.1591841321.G
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. The Change Function: Why Some Technologies Take Off and Others Crash and Burn This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781591841326
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