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Synopsis
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
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About the Author
Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
Published by
Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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Portfolio Hardcover (edition First Edition), 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
Published by
Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 2079223-6
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
Published by
Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Used book that is in almost brand-new condition. Seller Inventory # 51046850-75
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
Published by
Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP67539738
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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Hardcover. Condition: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. Seller Inventory # G1591841321I4N10
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