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Synopsis
An irreverent analysis of the factors that shape the successes and failures of various technological innovations explains the importance of understanding a consumer market's fear of change, discussing the patterns that have marked the rollouts of computer, cell phone, and other technologies. 25,000 first printing.
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About the Author
Pip Coburn is the founder of Coburn Ventures, an advisory services firm. Before starting his own company, he was a managing director and global technology strategist in the technology group of UBS Investment Research, where he oversaw 120 technology and telecom analysts worldwide.
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
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Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
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The Change Function : Why Some Technologies Take off and Others Crash and Burn
Published by
Penguin Publishing Group, 2006
ISBN 10: 1591841321
ISBN 13: 9781591841326
Used
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