Small Is The New Big: And Other (Little) Ideas That Change Everything

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9781591841265: Small Is The New Big: And Other (Little) Ideas That Change Everything
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HardCover. Pub the Date: August. 2006 Pages: 352 in Publisher by: Penguin Group. (USA) Incorporated. of As one of today's most influential business thinkers. Seth Godin helps his witharmy of the fans stay focused. stay connected and stay dissatisfied with the status quo. the ordinary. the boring. His books. blog posts. magazine articles. and speeches have inspired countless entrepreneurs. marketing people. innovators. and managers around the world.Now. for the first time. Godin has collected the most provocative short pieces from his pioneering blog-ranked # 70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine. and several of the short e-books he has written in the last few years.A sample : * Bon Jovi And The Pirates * Christmas Card Spam * Clinging To Your Job Title * How Much Would Y...

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"WARNING: If you want a narrative and lots of research, you're in the wrong place. But I'm betting you don't need another dense business book. What you need is a small prod or perhaps a friendly whack. And maybe a few ideas you can really run with. Have fun."
Seth Godin, one of today's most influential business thinkers, writes bestselling books like 'Purple Cow' and 'All Marketers Are Liars'. And in between he delivers a daily stream of ideas on one of the world's most popular blogs. Collected here for the first time are eight years of his very best blog posts, magazine columns and e-books. On literally every page, 'Small is the New Big' offers ideas, stories and trends that can change how you work, what you buy, and how you see the world. As Godin writes, "I dare you to read any ten of these essays and still be comfortable settling with what you've got. You don't have to settle for the status quo, for being good enough, for getting by, for working all night."

About the Author:

Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He's the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.

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