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Blogwild!: How Everyone Can Harness the Power of the Internet's Most Explosive Marketing Tool - Hardcover
Synopsis
Citing the power of blogs as effective sales, marketing, and communications tools, a lighthearted guide for small businesses presents a brief history of blogs that makes predictions about their future potential, identifies eight qualities of a successful blog, and shares advice about blog software and trends. 20,000 first printing.
"synopsis" may belong to another edition of this title.
Synopsis
Perfect for small businesses and non-profits - a funny, fast-results guide to business blogging. The world seems to have gone blogwild. More and more personal blogs appear every day, and businesses large and small are realising that blogging can be a dynamite sales, marketing and communications tool. Blogs are cheap to set up and operate, and they can humanise a company's image, start the buzz on a new product and get instant customer feedback. Written by a well-known blogging expert and evangelist, "Blogwild!" walks would-be business bloggers through the entire process and shows you just how easy it is to get up and running. More than just Blogging for Dummies, this humorous and indispensable book includes: eight keys to a successful business blog; everything anyone ever wanted to know about blog software; the latest trends in multimedia blogging with audio and video; five necessary elements in a blog's persona; and a brief history of where blogs came from, where they are now and where they're going.
About the Author
Andy Wibbels is a blogging evangelist and entrepreneurial trainer who created easybakeweblogs.com, a popular blogging resource. He conducts Web seminars and runs the Coachamatic blog for executive and personal coaches.
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- PublisherPortfolio
- Publication date2006
- ISBN 10 1591841178
- ISBN 13 9781591841173
- BindingHardcover
- LanguageEnglish
- Number of pages192
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