Synopsis
A collaboration of top business thinkers draws on the philosophies of Seth Godin's Purple Cow, sharing case stories that illustrate the effective development and promotion of innovative ideas, in a guide for professional groups that explores such themes as embracing change, taking risks, and standing out in one's market. 35,000 first printing.
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About the Author
The Group of 33 is a partnership of bestselling authors, speakers, leaders, and thinkers that includes Malcolm Gladwell, Tom Peters, Chris Meye, Mark Cuban, Alan Webber, Guy Kawasaki, Tom Kelly, Randall Rotherberg, and Seth Godin.
Seth Godin is the author of 12 books. His Free Prize Inside was a Forbes Business Book of the Year in 2004, in its first two years of release; and Purple Cow sold over 150,000 copies in more than 23 printings. Godin gave away his bestseller Linchpin for free for three weeks before its release to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.
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