The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture - Hardcover
Synopsis
The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.
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About the Author
John Battelle is a cofounding editor of Wired and the founder of The Industry Standard, as well as TheStandard.com. He is currently program chair for the Web 2.0 conference, a columnist for Business 2.0, and the founder, chairman, and publisher of Federated Media Publishing, Inc.
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Portfolio Hardcover (edition First Edition), 2005
ISBN 10: 1591840880
ISBN 13: 9781591840886
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