Synopsis
Describes the evolution of JetBlue from an upstart underdog into a revolutionary company that has transformed the aviation business, offering a behind-the-scenes look at the company's unusual corporate culture, its leadership and management principles, and innovative approach to business. 50,000 first printing.
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About the Author
Barbara S. Peterson is a contributing editor at Condé Nast Traveler and the coauthor of Rapid Descent: Deregulation and the Shakeout in the Airlines. Her articles have appeared in The New York Times, New York Post, and San Francisco Chronicle; she has also written travel scripts for CNBC and National Public Radio.
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Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
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Blue Streak: Inside jetBlue, the Upstart that Rocked an Industry
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Blue Streak : Inside Jetblue, the Upstart that Rocked an Industry
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Penguin Publishing Group, 2004
ISBN 10: 1591840589
ISBN 13: 9781591840589
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