Competition Demystified: A Radically Simplified Approach to Business Strategy - Hardcover

Greenwald, Bruce; Judd, Kahn

 
9781591840572: Competition Demystified: A Radically Simplified Approach to Business Strategy

Synopsis

Presents a theory of competition that challenges the methods of Michael Porter's Competitive Strategy, arguing that a competitor's ease in entering or expanding in a given market is the only essential factor in determining advantage, in a guide that also provides a range of examples and application lessons. 50,000 first printing.

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About the Author

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing- room- only crowds. He and Judd Kahn are the authors of the business bestseller Value Investing.

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Other Popular Editions of the Same Title

9781591841807: Competition Demystified: A Radically Simplified Approach to Business Strategy

Featured Edition

ISBN 10:  1591841801 ISBN 13:  9781591841807
Publisher: Penguin Publishing Group, 2007
Softcover