Items related to Mobile Commerce: Technology, Theory and Applications

Mobile Commerce: Technology, Theory and Applications - Hardcover

Mennecke, Brian E.; Strader, Troy

 
9781591400448: Mobile Commerce: Technology, Theory and Applications

Synopsis

M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably. This text addresses issues pertaining to the development, deployment and use of these applications. Its objective is to provide a single source of contemporary information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on business and consumers and case studies describing contemporay m-commerce applications and lessons learned.

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Other Popular Editions of the Same Title

9781931777827: Mobile Commerce: Technology, Theory and Applications

Featured Edition

ISBN 10:  1931777829 ISBN 13:  9781931777827
Publisher: IGI Publishing, 2003
Softcover