Creative Product Development: From Concept to Completion - Softcover

Dick, Michael J.

 
9781591260622: Creative Product Development: From Concept to Completion

Synopsis

An essential guide for technical professionals participating in the product development process. A dozen case studies and 14 examples illustrate how technical professionals, like you, implemented creative product development methods to overcome job-related challenges in the real-world.

Learn to take a product from an idea to a profitable reality

  • Spark creativity in yourself and your product development team
  • Reduce product development risk and effort by starting with great ideas
  • Capitalize on new product opportunities before they are lost to competitors
  • Develop new, high-quality, low-cost products
  • Turn concepts into profitable products
  • Apply new technologies to make existing products more cost-effective

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