Synopsis
Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
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Synopsis
Schieffer (marketing, Northwestern University) focuses on ten key insights on customer perceptions, motivations, and preferences, and describes the key marketing tools and techniques that marketing experts use to glean these insights. Chapters cover macro trends, unmet needs, emotional and rational motivations, and segmentation and targeting, as we
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Ten Key Customer Insights: Unlocking the Mind of the Market
Published by
South-Western Educational Pub, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
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Ten Key Customer Insights: Unlocking the Mind of the Market
Published by
South-Western Educational Pub, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
Used
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Ten Key Customer Insights: Unlocking the Mind of the Market
Published by
South-Western Educational Pub, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
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Ten Key Customer Insights: Unlocking the Mind of the Market
Published by
South-Western Educational Pub, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
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Ten Key Customer Insights : Unlocking the Mind of the Market
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Cengage South-Western, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
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Ten Key Customer Insights : Unlocking the Mind of the Market
Published by
Cengage South-Western, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Ten Key Customer Insights: Unlocking the Mind of the Market
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Ten Key Customer Insights: Unlocking the Mind of the Market
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TEN KEY CUSTOMER INSIGHTS: UNLOC
Published by
South-Western Educational Pub, 2005
ISBN 10: 158799206X
ISBN 13: 9781587992063
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