Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers) - Softcover

Condon, Dan

Softcover

ISBN 10: 1587622025 ISBN 13: 9781587622021

Publisher: Aspatore Books, 2002

Synopsis

ExecEnablers: Software Product Management, written by leading software product manager Daniel Conde, details step by step the software product process from idea to product to marketing to successful sales. Software product management is a difficult task that deals with deadlines, differing customer needs, vague user requirements and tight resources. This book, based on real world experiences, provides exact steps on how a team can smoothly work together to achieve the common goal of releasing a great software product on time. Although the book focuses on software, the steps and guidelines presented in this book can also be implemented by product managers of all types, as well as individuals that work with product managers and professionals in other industries who need to create, market and sell products. This timeless classic provides incredibly useful information for both experts and novices alike, and should be a fixture on the bookshelf of every product manager, programmer, CTO, entrepreneur and anyone interested on a personal or professional level in software.

About this title

Synopsis

Software product management is a difficult task that juggles deadlines, differing customer needs, vague user requirements, and tight resources. This book, based on real-world experiences from an industry insider, provides step-by-step guidelines on how a team can work together smoothly to achieve the common goal of releasing a great software product on time.

About the Author

Daniel Conde has extensive experience in business development, product management, and product marketing at an array of leading-edge technology companies including imandi.com, Microsoft Corporation, Digital Equipment Corporation, and Xerox Corporation. He lives in New York City.

Edition details

• Publisher: Aspatore Books
• Publication date: 2002
• Language: English
• ISBN 10: 1587622025
• ISBN 13: 9781587622021
• Binding: Paperback
• Number of pages: 296