Items related to Value Propositioning: Book One -- Perception And Mispercepti...

Value Propositioning: Book One -- Perception And Misperception In Decision Making - Softcover

Dove, Rick

 
9781587363894: Value Propositioning: Book One -- Perception And Misperception In Decision Making
Softcover
ISBN 10: 1587363895 ISBN 13: 9781587363894
Publisher: Iceni Books, 2005

This specific ISBN edition is currently not available.

Synopsis

Value Propositioning addresses the ways in which business decisions are actually made. Rather than providing—as so many business books do—analytical procedures for making optimal decisions, it focuses on what really happens, how it really happens, and why it really happens. By giving us a glimpse inside the minds of the people responsible for making decisions, author Rick Dove shows us how we can obtain favorable responses to our value propositions.

"synopsis" may belong to another edition of this title.

  • PublisherIceni Books
  • Publication date2005
  • ISBN 10 1587363895
  • ISBN 13 9781587363894
  • BindingPaperback
  • LanguageEnglish
  • Number of pages116

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