The Power Of Retail Branding: Innovative Marketing Strategies For Achieving BrandPower - Hardcover

Winters, Arthur A.

 
9781584710783: The Power Of Retail Branding: Innovative Marketing Strategies For Achieving BrandPower

Synopsis

The Power of Retail Branding

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Synopsis

Retailers of every format, specialty, department, discount, off-price, e-tail, designer, manufacturer, and shopping mall now know that retail power is brand power. To maintain a unique competitive advantage retail marketers must be proactive in the reinvention of their store-as-a-brand, their store and private brands, and most important, their customer as a brand.

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