Items related to All-Out for Victory!: Magazine Advertising and the...
Synopsis
Following the attack on Pearl Harbor and the entry of the United States into World War II, many commercial advertisers and their Madison Avenue ad agencies instantly switched from selling products and services to selling the home front on ways to support the war. Ads by major manufacturers showcased how their factories had turned to war production, demonstrating their participation in the war and helping people understand, for instance, that they couldn't buy a new washing machine because the company was making munitions. Other ads helped civilians cope with wartime rationing and shortages by offering advice on how to make leftovers tasty, make shoes last, and keep a car in good working order. Ads also encouraged Victory Gardens, scrap collecting, giving blood, and (most important) buying War Bonds. In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort.
"synopsis" may belong to another edition of this title.
About the Author
JOHN BUSH JONES is the author of Our Musicals, Ourselves: A Social History of the American Musical Theatre (Brandeis 2003) and The Songs that Fought the War: Popular Music and the Home Front, 1939-1945 (Brandeis 2006).
"About this title" may belong to another edition of this title.
Search results for All-Out for Victory!: Magazine Advertising and the...
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press (edition 1), 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
Used
Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 1584657685-11-1-29
Stock Image
All-Out for Victory! : Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4760512-75
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
Used
Hardcover
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473743526
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
Used
Hardcover
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_441274028
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
Used
Hardcover
First Edition
Seller: Charles Berry, Bookseller, Lakeport, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. First printing (complete number line) hardcover and dust jacket in excellent, unmarked, next-to-pristine condition (slightest hint of handling). The DJ is protected by a clear, removeable cover. 314 pages. [1.5 lbs]. Book. Seller Inventory # 079345
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
New
Hardcover
Seller: GoldBooks, Denver, CO, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: new. New Copy. Customer Service Guaranteed. Seller Inventory # 74T56_53_1584657685
Stock Image
All-OutforVictory! Format: Hardback
Seller: INDOO, Avenel, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Seller Inventory # 9781584657682
Stock Image
All-out for Victory!
Published by
University Press of New England, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
New
Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations Num Pages: 340 pages, 70 illus. (10 colour). BIC Classification: 1KBB; 3JJH; HBJK; HBLW; HBTB; HBWQ; JFDV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 33. Weight in Grams: 635. . 2009. Hardback. . . . . Seller Inventory # V9781584657682
Stock Image
All-Out for Victory!: Magazine Advertising and the World War II Home Front
Published by
Brandeis University Press, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
New
Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-1584657685
Stock Image
All-out for Victory!
Published by
University Press of New England, 2009
ISBN 10: 1584657685
ISBN 13: 9781584657682
New
Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. A lively look at magazine ads during World War II and their roles in sustaining morale and promoting home-front support of the war, with lots of illustrations Num Pages: 340 pages, 70 illus. (10 colour). BIC Classification: 1KBB; 3JJH; HBJK; HBLW; HBTB; HBWQ; JFDV. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 33. Weight in Grams: 635. . 2009. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # V9781584657682