Albums are the most profitable product offered by wedding photographers, but also one of the most complicated to design, assemble and market. Here, Bob Coates takes photographers inside the process, showing them the possibilities and offering suggestions for enhancement of portfolios and profits. In each chapter photographers discuss the creative choices they take for each design and how they market their work. By following these proven practices and techniques, photographers in all demographics can learn how to give their clients that """"upscale"""" feel.
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Bob Coates is a wedding photographer and the creator of www.successful-photographer.com. He has written numerous articles for industry magazines, including "Photo Electronic Imaging," "Professional Photographer," " Rangefinder," and "Shutterbug"," "and his photography has appeared in "National Geographic," "New York Daily News," and "Studio Photography & Design." He is the author of "Professional Strategies and Techniques for Digital Photographers." He lives in Sedona, Arizona.
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