What does it mean to be a designer, and what does it take to be a good designer? Understanding Design stimulates designers to think about what they do, how they do it, and why they aim for a certain effect. One hundred seventy precisely formulated mini-essays give insight into the design process and encourage reflection.
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This book will appeal to designers in all disciplines in every stage of their career. Together, the 150 mini-essays in this book provide a panoramic view of the subject of design. They are written to challenge designers and students of design to reflect upon the many aspects of their field. Fundamental questions are raised about the nature of design, about designers themselves and about the role of design in the broader contexts of a company and society.
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