Sign Me Up!: A Marketer's Guide To Email Newsletters that Build Relationships and Boost Sales - Softcover

Forman, Tami

Softcover

ISBN 10: 1583486712 ISBN 13: 9781583486719

Publisher: iUniverse, 2006

Synopsis

Sign Me Up! Imagine it: prospects actually asking you to email your marketing information to them. At a time when people are reluctant to give out their email addresses and skeptical of most email, it's harder than ever for legitimate marketers to separate their emails from spam. Not anymore. This informative book reveals the secrets behind running a permission-based email newsletter program that motivates customers and prospects to sign up for your emails and respond to your messages. It shows you how you can use email to Sell more products and services Boost customer satisfaction and loyalty Attract new customers to your products and servicesSign Me Up! delivers valuable insights and ideas on creating and sustaining an email newsletter program. It's packed with real-world examples from eBay, Amazon.com, CoolSavings, iVillage, BabyCenter, and more.Use email to your advantage in the new media landscape by learning how toWrite and design great newsletters Build and maintain responsive and targeted lists Increase response to every email you send Test and measure the effectiveness of your email program Make sure your messages reach the inboxVisit our website: www.returnpath.biz/signmeup

About this title

About the Author

Matt Blumberg is the founder, chairman, and CEO of Return Path, the original email performance company, which helps top-tier marketers generate superior results from permission-based email marketing programs. Collaborating on this project are his colleagues, email strategists Tami Monahan Forman and Stephanie A. Miller.

Edition details

• Publisher: iUniverse
• Publication date: 2006
• Language: English
• ISBN 10: 1583486712
• ISBN 13: 9781583486719
• Binding: Paperback
• Number of pages: 202