Synopsis
Designing Across Cultures shows designers how to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing - and which they don't! Freelancers and agencies alike will find this book invaluable! It features examples, case studies, before & after comparisons, and the dos and don'ts of designing for other cultures. Also included are interviews with the heads from some of the leading agencies, providing even more great advice for designers.
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Review
How to create effective advertisements and designs for other groups by understanding which symbols, images, colours and typography they find most appealing.
About the Author
Ronnie Lipton, an award-winning journalist and designer, is the owner/director of Transform & Function, a Maryland-based firm specializing in consulting and training organizational communicators in effective design and writing. She teaches at George Washington University's Center for Professional Development.
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Designing Across Cultures
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Designing Across Cultures : How to Create Effective Graphics for Diverse Ethnic Groups
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Adams Media Corporation, 2002
ISBN 10: 1581801947
ISBN 13: 9781581801941
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Designing Across Cultures : How to Create Effective Graphics for Diverse Ethnic Groups
Published by
Adams Media Corporation, 2002
ISBN 10: 1581801947
ISBN 13: 9781581801941
Used
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Seller: Better World Books, Mishawaka, IN, U.S.A.
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Designing Across Cultures : How to Create Effective Graphics for Diverse Ethnic Groups
Published by
Adams Media Corporation, 2002
ISBN 10: 1581801947
ISBN 13: 9781581801941
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Designing Across Cultures
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Designing Across Cultures
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ISBN 10: 1581801947
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Designing Across Cultures
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Designing Across Cultures
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