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Synopsis
How to design great logos, step by step by step.
* Lavishly illustrated with 750 color images
* How-tos, case studies, and detailed analysis of well-known logos
What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
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About the Author
Jack Gernsheimer, the cofounder of Partners Design, has designed nearly 500 logos for clients ranging from one-person start-ups to Fortune 500 corporations. A contributor to Communication Arts, Graphis, Print, Novum, and other publications, he lives in Bernville, PA.
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Designing Logos: The Process of Creating Symbols That Endure
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Designing Logos: The Process of Creating Symbols That Endure
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Designing Logos: The Process of Creating Symbols That Endure
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Designing Logos: The Process of Creating Symbols That Endure
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Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.83. Seller Inventory # G1581156499I3N10
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Designing Logos: The Process of Creating Symbols That Endure
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Designing Logos: The Process of Creating Symbols That Endure
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Designing Logos : The Process of Creating Symbols That Endure
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Skyhorse Publishing Company, Incorporated, 2008
ISBN 10: 1581156499
ISBN 13: 9781581156492
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Designing Logos: The Process of Creating Symbols That Endure
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