DESIGN MANAGEMENT: Using Design to Build Brand Value and Corporate Innovation - Softcover

Borja De Mozota, Brigitte

Softcover

ISBN 10: 1581152833 ISBN 13: 9781581152838

Publisher: Allworth Press, 2003

Synopsis

Written by a leading authority in the fields of marketing and design, here is first book ever to bring together the theory and practice of design management. In eleven comprehensive chapters, Design Management offers time-tested tools for choosing the right design agency . . . integrating design in the organization . . . creating value and contributing to company performance . . . contributing to brand value and corporate vision . . . and implementing design projects. What’s more, dozens of case studies, real-life examples, and leadership profiles illustrate essential theories from design, management, and marketing. An indispensable reference for every design and marketing professional. Copublished with the prestigious Design Management Institute in Boston Features case studies from leaders in design and marketing management

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

About this title

Synopsis:

Providing designers and clients with a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference is written by a leading authority on design management. It shows how the various disciplines of design - product, packaging, graphic and environmental - create value and contribute to company performance. It also shows how to manage design within design firms and corporations. Divided into three sections - the basics of design, design value, and design management - this book illuminates how design and management have converged into one science, how design contributes to brand value, corporate innovation and vision, and how to incorporate it successfully into the business process. In 11 chapters, the author offers a theoretical discussion of design in relation to history, economic performance, management, marketing, innovation, and strategy, followed by a practical look at the design agency, operational and functional design management, and strategic design management.

Each chapter is bolstered with case studies and leadership profiles from top international corporations that illustrate essential theories from design, management, and marketing. As readers systematically move from the principles of successful design management to its practical application, the book provides tools for choosing the right design agency, integrating design in the organization, and implementing design projects.

About the Author:

Brigitte Borja de Mozota founded the first Ph.D. program in design management and wrote the first book on the subject in France. A professor of marketing, innovation, and strategy at the Universite Paris X-Nanterre, she lives in Paris.

About this edition

• Publisher: Allworth Press
• Publication date: 2003
• ISBN 10: 1581152833
• ISBN 13: 9781581152838
• Binding: Paperback
• Number of pages: 288