Items related to American Signs: Form and Meaning on Rte. 66
Synopsis
The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs.
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About the Author
Lisa Mahar-Keplinger is a cofounder and partner in the New York architecture and design firm MAP. Her first book, Grain Elevators, won the AIA International Book Award. Mahar is the recipient of the Design Arts Awards from the National Endowment for the Arts and the New York State Council on the Arts and is a winner of the ID Magazine Graphic Design Honor Award.
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Route 66
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American Signs: Form and Meaning on Rte. 66
Seller: World of Books Inc, Montgomery, IL, U.S.A.
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Paperback. Condition: Good. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs. Seller Inventory # CIN1580931197G
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American Signs: Form and Meaning on Rte. 66
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American Signs: Form and Meaning on Rte. 66
Published by
The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
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Seller: Bristlecone Books RMABA, Ridgway, CO, U.S.A.
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Soft cover. Condition: Near Fine. No Jacket. 1st Edition. Near fine large trade pb, 272pp, mark-free, mark-free 1st edition, illustrated, americana. Seller Inventory # ABE-1496281257597
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American Signs: Form and Meaning on Rte. 66
Seller: Browsing Is Arousing, Middlebury, VT, U.S.A.
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Condition: Very Good. Softcover, 272 pages, illustrated in color and b&w. The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics. American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs. Record # 374314. Seller Inventory # 374314
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American Signs: Form and Meaning on Route 66
Published by
The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
Used
Paperback
First Edition
Seller: Tacoma Book Center, Tacoma, WA, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: As New. First edition. ISBN 1580931197. Trade Paperback. Near Fine Condition. Tight, bright, attractive copy with no markings to the book. First Printing. As new condition. Copy 2. Seller Inventory # 6504224
Stock Image
American Signs: Form and Meaning on Route 66
Published by
The Monacelli Press, 2002
ISBN 10: 1580931197
ISBN 13: 9781580931199
Used
Paperback
First Edition
Seller: Tacoma Book Center, Tacoma, WA, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: As New. First edition. ISBN 1580931197. Trade Paperback. Near Fine Condition. Tight, bright, attractive copy with no markings to the book. First Printing. As new condition. Copy 1. Seller Inventory # 6504223
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American Signs: Form and Meaning on Rte. 66
Seller: Wonder Book, Frederick, MD, U.S.A.
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Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # O06J-00589