Strategic Management in Telecommunications (Communications engineering library) - Hardcover

Shaw, James

 
9781580530187: Strategic Management in Telecommunications (Communications engineering library)
Hardcover
ISBN 10: 1580530184 ISBN 13: 9781580530187
Publisher: Artech House Publishers, 2000

Synopsis

Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.

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About the Author

Shaw is an associate professor and the director of the Applied Economics Program at the University of San Francisco. He received his Ph.D. in Political Science/Managerial Science and his M.S. in Resource Economics from the University of Nevada.

"About this title" may belong to another edition of this title.

Publisher
Artech House Publishers
Publication date
2000
Language
English
ISBN 10 
1580530184
ISBN 13 
9781580530187
Binding
Hardcover
Number of pages
424