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Synopsis
Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms.
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About the Author
Shaw is an associate professor and the director of the Applied Economics Program at the University of San Francisco. He received his Ph.D. in Political Science/Managerial Science and his M.S. in Resource Economics from the University of Nevada.
"About this title" may belong to another edition of this title.
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Strategic Management in Telecommunicati (Artech House Telecommunications Library)
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Strategic Management in Telecommunications
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Strategic Management in Telecommunications
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ISBN 13: 9781580530187
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Hardback. Condition: New. Exploring how to bring new products or services to market in the wake of the US Telecommunications Act of 1996, this resource defines market planning, new product development, and the interaction of supply and demand in the telephony, broadcasting and computer industries. Utilizing extensive case studies, it seeks to help the reader to understand market research and strategic planning in the post-1996 telecommunications world in specific terms. Seller Inventory # LU-9781580530187
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