Synopsis
From the bestselling author of Thinkertoys, this follow up brings innovative creative thinking techniques within reach, giving you the tools to tackle everyday challenges in new ways.
Internationally renowned business creativity expert, Michael Michalko will show you how creative people think—and how to put their secrets to work for you in business and in your personal life. You don't have to be a genius to solve problems like one. Michalko researched and analyzed hundreds of history's greatest thinkers across disciplines—from Leonardo da Vinci to Pablo Picasso—to bring the best of their techniques together and to teach you how to apply them in your own life. Cracking Creativity is filled with exercises and anecdotes that will soon have you looking at problems and seeing many different solutions.
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About the Author
MICHAEL MICHALKO is one of the most highly acclaimed creativity experts in the world. He specializes in providing creativity workshops, seminars, and think tanks for clients ranging from individuals to Fortune 500 companies. He is the author of the groundbreaking creativity handbook Thinkertoys, as well as Cracking Creativity, which describes the secrets of creative genius. His books have been translated into fifteen languages.
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Ten Speed Press (edition Revised ed.), 2001
ISBN 10: 1580083110
ISBN 13: 9781580083119
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