Synopsis
Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.
"synopsis" may belong to another edition of this title.
About the Author
RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Web Word Wizardry: A Net-savvy Writing Guide
Stock Image
Web Word Wizardry A Net-Savvy Writing Guide
Seller: Orion Tech, Kingwood, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Seller Inventory # 1580082238-3-32132786
Stock Image
Web Word Wizardry A Net-Savvy Writing Guide
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1580082238I4N00
Stock Image
Web Word Wizardry: A Net-savvy Writing Guide
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Web Word Wizardry: A Net-savvy Writing Guide This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781580082235
Stock Image
Web Word Wizardry: A Net-savvy Writing Guide
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781580082235
Stock Image
Web Word Wizardry: A Guide for Writing on the Web and Intranet
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Ex company library. 264 pages. Seller Inventory # 1574505
Seller Image
Web Word Wizardry: A Guide for Writing on the Web and Intranet
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. Seller Inventory # 1574504
Seller Image
Web Word Wizardry: A Guide to Writing for the Web and Intranet
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Paperback. Condition: Good. 264 pages. cover worn & creased, text tanned, bumped, Seller Inventory # 5334y
Stock Image
Web Word Wizardry A Net-Savvy Writing Guide
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. Seller Inventory # Abebooks368824