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Synopsis
Provides advice on writing readable, usable, accessible, and credible content for the Web and Intranet, covering topics including keywords, cookies, and spam.
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About the Author
RACHEL McALPINE is a writer, editor, and trainer, specializing in Web copywriting. Her twenty-five other books include novels, textbooks, plays, poetry, and books about writing and writers. She lives in Wellington, New Zealand.
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Web Word Wizardry A Net-Savvy Writing Guide
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1580082238I3N00
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Web Word Wizardry: A Guide for Writing on the Web and Intranet
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 5 out of 5 stars
Paperback. Condition: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Ex company library. 264 pages. Seller Inventory # 1574505
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Web Word Wizardry: A Guide for Writing on the Web and Intranet
Seller: Book Haven, Wellington, WLG, New Zealand
Seller rating 5 out of 5 stars
Paperback. Condition: Good. At last, a comprehensive book on writing for the Web and intranet. Beaming with both authority and enthusiasm, Web-wordsmith Rachel McAlpine illuminates the twilight zone between Web design and traditional business writing. This fun and practical guide is crammed with expert advice on how to make online content readable, usable, findable, accessible, and credible. Everything's here, from keywords to titles, from ezines to alt-text, from global English to optimizing websites for search engines. Screenshots and checklists throughout make it easy for Web designers, wordsmiths, and businesspeople to produce quality Web content. Unlike any other book on the topic, WEB WORD WIZARDRY is an everyday office tool, a reference work, and heck, a darn good read. Signed. Ex company library. 264 pages. Seller Inventory # 1574504
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Web Word Wizardry: A Guide to Writing for the Web and Intranet
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Paperback. Condition: Good. 264 pages. cover worn & creased, text tanned, bumped, Seller Inventory # 5334y
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Web Word Wizardry A Net-Savvy Writing Guide
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paperback. Condition: Fine. Seller Inventory # mon0004051487