A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing - Softcover

Borten, Kate

Softcover

ISBN 10: 1578398754 ISBN 13: 9781578398751

Publisher: Hcpro Inc, 2006

Synopsis

Introducing A Marketer's Guide to HIPAA: Resources for Creating Effective and Compliant Marketing. This all-in-one guide explains the parts of HIPAA you need to be aware of, and gives you concrete examples of effective marketing practices that use valuable patient data, but steer clear of HIPAA violations. This unique resource is the first of its kind a concise, yet detailed primer for healthcare marketing, communications, and PR professionals who are tired of skirting the use of patient data in their promotions out of fear of violating HIPAA laws, or who simply need to know how and why HIPAA impacts marketing. In practical, easy-to-understand language, A Marketer's Guide to HIPAA offers a breakdown of what HIPAA permits, and the conditions it imposes for using patient information in marketing initiatives. Through real-life scenarios, you'll learn how easy it is to create effective marketing tools and relationships that won't generate costly, reputation-damaging, and time-consuming privacy complaints.

Edition details

• Publisher: Hcpro Inc
• Publication date: 2006
• Language: English
• ISBN 10: 1578398754
• ISBN 13: 9781578398751
• Binding: Paperback
• Edition number: 1
• Number of pages: 126