Title: Target 2000 The Rising Tide of TechnoMarketing - Hardcover

Thissen, Carlene A.,; Karolefski, John

 
9781578140077: Title: Target 2000 The Rising Tide of TechnoMarketing

Synopsis

"Target 2000" unravels the complexity of technology in the consumer packaged goods industry and explains its vital role in a simple, straight-foreward manner. The authors take executives on a journey through the past, present and future. Along the way, they take you from trading stamps to frequent shopper programs, from m marketing to one-to-one interactive marketing, and from electronic home shopping to virtual stores. They ultimately transport you to CyberWorld where an iris-scan is your pport to sophisticated TechnoMarketing in the new Millennium.

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