Loveworks : How the World's Top Marketers Make Emotional Connections to Win in the Marketplace - Softcover

Brian Sheehan

Softcover

ISBN 10: 1576877310 ISBN 13: 9781576877319

Publisher: POWERHOUSE BOOKS, 2015

Synopsis

In 2004 Kevin Roberts wrote Lovemarks: The Future Beyond Brands (Powerhouse). It was admired as a breakthrough in marketing thinking but was also controversial because of its surprisingly obvious thesis: that emotional connections are at the heart of sustained relationships between producers, retailers and consumers. Loveworks adds to Lovemarks in an essential way by providing real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. It shows in detail how many of the world's top marketing companies apply it.

About this title

About the Authors

Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. Loveworks follows Brian's books Basics: Online Marketing (2010) and Basics: Marketing Management (2011, both AVA, London). He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals. In 2011 Brian was presented with the coveted Teaching Excellence Award by the Newhouse School's graduating class.

Kevin Roberts is a creative business leader and iconoclast whose current career roles include Executive Chairman of Saatchi & Saatchi, one of the world's most iconic advertising brands, and Head Coach of Publicis Groupe, the world's third largest communications group. He was previously CEO Worldwide of Saatchi & Saatchi (1997-2014), and has held leadership positions at Gillette, Procter & Gamble and Pepsi-Cola throughout the world. His business books include the groundbreaking Lovemarks: The Future Beyond Brands (powerHouse Books, 2004) published in 18 languages. Kevin Roberts is Honorary Professor of Creative Leadership at Lancaster University, Honorary Professor of Innovation and Creativity at the University of Auckland Business School, and Honorary Professor of Leadership and Innovation at the University of Victoria (B.C.) School of Business. He advises national organizations and global brands across commerce, media and sport. He lives in New York City and Arizona USA, Auckland New Zealand, and Grasmere in England's Lake District. In 2013 he was made Companion of the New Zealand Order of Merit.

From the Back Cover

Loveworks, adds to Lovemarks in an essential way. Inside, it provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark status. Loveworks shows in detail how many of the world's top marketing companies, including Procter & Gamble, Toyota, Kraft, General Mills, and Diageo have won in the marketplace by applying the theory. These companies have maintained a laser-like focus on making and sustaining emotional connections with consumers. Loveworksfeatures 20 case stories from clients and markets worldwide in widely varying categories. It shows that Lovemarks thinking works, anywhere, anytime-all it takes is the brains to implement it, the guts to see it through, and an abiding faith in emotion as your compass.

Edition details

• Publisher: POWERHOUSE BOOKS
• Publication date: 2015
• Language: English
• ISBN 10: 1576877310
• ISBN 13: 9781576877319
• Binding: Paperback
• Number of pages: 192