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Screwed: The Undeclared War Against the Middle Class and What We Can Do About It: The Undeclared War Against the Middle Class...And What We Can Do About ... GENERAL REFERENCE General Reference) - Hardcover
Synopsis
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy.
Conservatives didn't intuit the path to persuasive messaging--they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science--as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants--and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world."synopsis" may belong to another edition of this title.
About the Author
Thom Hartmann is the host of a nationally syndicated Air America Radio program and is the author of eighteen books, including The Last Hours of Ancient Sunlight: The Fate of the World and What We Can Do Before It's Too Late; We the People: A Call to Take Back America; What Would Jefferson Do?, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.
"About this title" may belong to another edition of this title.
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Screwed: The Undeclared War Against the Middle Class and What We Can Do About It
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Hardback. Condition: Good. Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world. Seller Inventory # 00102344751
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Screwed: The Undeclared War Against the Middle Class -- And What We Can Do About It
Published by
Berrett-Koehler Publishers (edition First Edition), 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
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Screwed: The Undeclared War Against the Middle Class -- And What We Can Do About It
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
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Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.1576754146.G
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Screwed: The Undeclared War Against the Middle Class -- And What We Can Do About It
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
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Screwed: The Undeclared War Against the Middle Class -- And What We Can Do about It
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1576754146I3N10
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Screwed: The Undeclared War Against the Middle Class -- And What We Can Do about It
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1576754146I3N00
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Screwed: The Undeclared War Against the Middle Class and What We Can Do About It
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, the multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the science and technology of effective communication so you can apply it to your own efforts to counter right-wing disinformation. It's both an art and a science-as Hartmann explains, political persuasion is as much about biology as ideology, about knowing how the brain processes information and how that influences the way people perceive messages, make decisions, and form a worldview. Throughout the book, Hartmann shows you precisely how to master this technology, providing examples dating back to the time of the Founding Fathers. As you read deeply in this book, you'll see things you hadn't realized were there-in everything from advertising to political rants-and discover abilities you didn't know you had. Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world. Seller Inventory # CIN1576754146G
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Screwed : The Undeclared War Against the Middle Class -- and What We Can Do about It
Published by
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
Hardcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97512641
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Screwed : The Undeclared War Against the Middle Class -- and What We Can Do about It
Published by
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP98926583
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Screwed : The Undeclared War Against the Middle Class -- and What We Can Do about It
Published by
Berrett-Koehler Publishers, Incorporated, 2006
ISBN 10: 1576754146
ISBN 13: 9781576754146
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2702734-6