Branded Customer Service: The New Competitive Edge: The New Competitive Edge (AGENCY/DISTRIBUTED) - Softcover

Barlow, Janelle; Stewart, Paul

 
9781576754047: Branded Customer Service: The New Competitive Edge: The New Competitive Edge (AGENCY/DISTRIBUTED)
Softcover
ISBN 10: 1576754049 ISBN 13: 9781576754047
Publisher: McGraw Hill / Europe, Middle East & Africa, 2006

Synopsis

Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.

Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.

"synopsis" may belong to another edition of this title.

About the Author

Janelle Barlow is president and owner of TMI US. Her clients include Hewlett-Packard, Chevron, Exxon, Genentech, Avon Cosmetics, Kaiser Permanente Hospitals, and many others. She also sits on the board of the National Speaker's Association

"About this title" may belong to another edition of this title.

Publisher
McGraw Hill / Europe, Middle East & Africa
Publication date
2006
Language
English
ISBN 10 
1576754049
ISBN 13 
9781576754047
Binding
Paperback
Number of pages
264

Other Popular Editions of the Same Title

9781576752982: BRANDED CUSTOMER SERVICE - THE

Featured Edition

ISBN 10:  1576752984 ISBN 13:  9781576752982
Publisher: McGraw-Hill Education / Europe, ..., 2004
Hardcover