Branded Customer Service: The New Competitive Edge: The New Competitive Edge (AGENCY/DISTRIBUTED) - Softcover
Synopsis
Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service--until now.
Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images."synopsis" may belong to another edition of this title.
About the Author
Janelle Barlow is president and owner of TMI US. Her clients include Hewlett-Packard, Chevron, Exxon, Genentech, Avon Cosmetics, Kaiser Permanente Hospitals, and many others. She also sits on the board of the National Speaker's Association
"About this title" may belong to another edition of this title.
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Branded Customer Service: The New Competitive Edge
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Berrett-Koehler Publishers, 2006
ISBN 10: 1576754049
ISBN 13: 9781576754047
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Branded Customer Service: The New Competitive Edge
Published by
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ISBN 10: 1576754049
ISBN 13: 9781576754047
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Branded Customer Service: The New Competitive Edge
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ISBN 10: 1576754049
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Branded Customer Service: The New Competitive Edge
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754049
ISBN 13: 9781576754047
Used
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Branded Customer Service: The New Competitive Edge
Published by
Berrett-Koehler Publishers, 2006
ISBN 10: 1576754049
ISBN 13: 9781576754047
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Branded Customer Service: The New Competitive Edge
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ISBN 13: 9781576754047
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Branded Customer Service: The New Competitive Edge: The New Competitive Edge (AGENCY/DISTRIBUTED)
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ISBN 10: 1576754049
ISBN 13: 9781576754047
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Branded Customer Service : The New Competitive Edge
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ISBN 13: 9781576754047
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