BRANDED CUSTOMER SERVICE - THE - Hardcover

BARLOW

 
9781576752982: BRANDED CUSTOMER SERVICE - THE
Hardcover
ISBN 10: 1576752984 ISBN 13: 9781576752982
Publisher: McGraw-Hill Education / Europe, Middle East & Africa, 2004

Synopsis

Brands are increasingly important today because they help companies create compelling points of differentiation in an increasingly competitive marketplace

Until now, most books on branding have focused just on branded products and marketing campaigns. In contrast, this book shows that delivering branded customer service―service that supports and extends companies’

brands―can be an especially distinctive and powerful competitive advantage. This book shows how to infuse an entire organization with brand values and create a recognizable style of service that reinforces brand promises and brand images. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives.

"synopsis" may belong to another edition of this title.

About the Author

Janelle Barlow is Chief Executive of Branded Customer Service–the Americas and President of TMI US. Her previous books include the bestselling A Complaint Is a Gift and Emotional Value.
Paul Stewart is the Chief Executive of Branded Customer Service–Asia Pacific and Director of TMI New Zealand. He was previously chief economist for the ANZ Banking Group (NZ) Ltd.

"About this title" may belong to another edition of this title.

Publisher
McGraw-Hill Education / Europe, Middle East & Africa
Publication date
2004
Language
English
ISBN 10 
1576752984
ISBN 13 
9781576752982
Binding
Hardcover
Number of pages
264

Other Popular Editions of the Same Title

9781576754047: Branded Customer Service: The New Competitive Edge: The New Competitive Edge (AGENCY/DISTRIBUTED)

Featured Edition

ISBN 10:  1576754049 ISBN 13:  9781576754047
Publisher: McGraw Hill / Europe, Middle Eas..., 2006
Softcover