Expect the Unexpected Or You Wont Find it: A Creativity Tool Based on the Ancient Wisdom of Heraclitus (UK PROFESSIONAL BUSINESS Management / Business) - Softcover

Von Oech

Softcover

ISBN 10: 1576752275 ISBN 13: 9781576752272

Publisher: McGraw Hill / Europe, Middle East & Africa, 2002

Synopsis

Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!

About this title

About the Author

Roger von Oech is the president of Creative Think, a California-based consulting firm. He is an internationally recognized leader in stimulating creativity and his seminars and presentations have enriched the creativity of many millions around the world. He has worked with such organizations as: AT&T, Apple, CBS, Coca-Cola, GE, Hewlett-Packard, Intel, MTV, Mattell, Microsoft, NASA, National Geographic, Nestle, PepsiCo, Procter & Gamble, SONY, and the United States Olympic Swimming Team. He is the author of the best-selling creativity books A Whack on the Side of the Head and A Kick in the Seat of the Pants, and the Creative Whack Pack card deck.

Edition details

• Publisher: McGraw Hill / Europe, Middle East & Africa
• Publication date: 2002
• Language: English
• ISBN 10: 1576752275
• ISBN 13: 9781576752272
• Binding: Paperback
• Number of pages: 208