Accidental Genius: Revolutionize Your Thinking Through Private Writing - Softcover

Levy

Softcover

ISBN 10: 1576750833 ISBN 13: 9781576750834

Publisher: Berrett-Koehler, 2000

Synopsis

This work aims to offer advice to business people on how they can use a type of private, freestyle writing as a way of enhancing their creative thinking and problem solving, and to get them more curious about the world. It takes the reader through the physical writing process and teaches them how to comb through private writing to discover subtle clues about issues that are worth addressing and the solutions which might have eluded them. The ultimate aim of this work is to leave the reader thinking better and more originally.

About this title

Review

"I've been a fanboy of Accidental Genius and the genius of Mark Levy for five years now, and I couldn't work without these ideas." --David Meerman Scott, author of The New Rules of Marketing & PR "Whether you have writer's block, face a tight deadline, or just don't know how to get across all those wonderful ideas rambling around in the back of your head, Mark Levy has the solution for you." --B. Joseph Pine II, coauthor of The Experience Economy and Authenticity "Mark Levy is a horse whisperer for writers and business thinkers." --Debbie Weil, author of The Corporate Blogging Book

About the Author

Mark Levy is the founder of the marketing strategy firm Levy Innovation. He has written for the New York Times, has authored or cocreated five books, and has taught writing at Rutgers University.

Edition details

• Publisher: Berrett-Koehler
• Publication date: 2000
• Language: English
• ISBN 10: 1576750833
• ISBN 13: 9781576750834
• Binding: Paperback
• Number of pages: 180