Synopsis
The late great Peter Drucker defined marketing as “looking at the business through the customers’ eyes.” Even though organizations are becoming increasingly customer-focused, marketing is still one of the most misunderstood areas of business.
This guide explains what marketing is and the techniques marketers use. Topics covered include:
• The marketing mix
• Pricing policy
• Different methods of market research
This guide to the fundamentals will be invaluable for anyone aiming to excel in a customer-focused organization.
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About the Author
Patrick Forsyth is a consultant specializing in marketing, sales, communication, and management skills. He is also the author of numerous books on those subjects, published in the United States and in England.
"About this title" may belong to another edition of this title.
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Marketing: A Guide to the Fundamentals: A Guide to the Fundamentals
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Marketing: A Guide to the Fundamentals
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 1st edition. 230 pages. 8.40x5.40x0.70 inches. In Stock. Seller Inventory # 1576603296
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